Industry: Sporting association
Agency: Tillman Creative Co

Explore Brand Messaging
Australian Outrigger Canoe Racing Association — AOCRA
Hero tagline
Moving Oceans.
Hero value proposition
Welcome to the home of Australian Outriggers, your official national sporting association. We celebrate the centuries-old tradition of outrigger canoe paddling and the epic oceanic feats achieved by legends whose souls thrive in saltwater.
Today, outrigger canoe racing has evolved into an internationally acclaimed sport with high-performance races fought out across the vast blue waters of the globe. It’s all about teamwork, precision and power as tight-knit crews pull together in honed kinetic rhythm — a shared love of the ocean uniting a common cause. From fun, local regattas to iconic offshore marathons, we’ve got competitions for all ages and skill levels to pursue a passion fuelled by the paddle.
We invite you to come aboard and join our salty mission to move oceans.
Emotive positioner
Saltwater stings your face, akin to hard rain hitting dry earth.
Disciplined training takes full flight, as paddling precision switches to autopilot.
Racing the blue, your crew slides in sync, ground swells donating runs for that sweet micro-rest.
You’re at one with sea and spirit.
A sixth sense in moving oceans.
P.Built
Industry: Luxury home renovations
Agency: Tomas & Co
Hero tagline
Redefine Homelife.
Hero value propostion
For over 25 years, we‘ve built luxury residential spaces across Sydney’s premier seaside suburbs. Specialising in architecturally designed home additions, we focus on delivering contemporary construction solutions featuring the highest quality standards built to stand the test of time. Our responsiveness to client needs and progressive drive for excellence guarantee that your ideal dream home becomes a daily reality by redefining home life with P.Built.
Our approach propostion
Collaboration is key.
The P.Built client ethos is built on a solid foundation of clear communication and open collaboration, enabling industry-leading project efficiencies from concept to completion. Full project disclosure is more than just a process for us; it forms the building blocks for client trust. Our transparent approach to sharing the ongoing building experience through regular phone calls, email updates, image links and progress reports keeps clients informed every step of the way for total peace of mind. We also encourage ongoing input and feedback throughout the project pathway to make mutually beneficial building decisions. Through this shared vision, we create stunning home additions that are always delivered on time, within budget and true to brief.
Quality proposition
Precision driven.
Decades of building experience catalyse an attention-to-detail-driven team that doesn’t compromise on premium craftsmanship, quality materials and contemporary design distinction. From briefing to design, contracting to construction, P.Built’s experienced specialists scrutinise every element of build integration at the highest professional level by combining traditional techniques with the latest industry innovations. Building excellence is further enhanced through the integration of precision planning, diligent project management and trusted trade partners, with all deliverables consistently exceeding Australian industry standards. It’s how we create the extraordinary.