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Navigating the freelance copywriting freeway.

Richie Edmiston, Brand Stylist

The road to becoming a freelance copywriter has been a roundabout journey filled with smooth highways, serendipitous intersections and unpredictable potholes. I can still remember it in perfect VHS clarity. Year 10 work experience at Mojo Advertising in my chinos, chambray shirt, mottled flower tie and tan Windsor Smith brogues — a green sapling in awe of the nonchalant genius of the creative team and unwavering hustle of polished account managers forever lubricating the client cogs. This was the inspiring business world I wanted to live in, and I knew I’d have to knuckle down and step up my grades if I wanted to enter through its holy gates.

With Year 12 done and dusted and a QUT Marketing and Advertising Degree subsequently headlining the CV, I set out in television and radio promotions, followed by a range of corporate roles as either a marketing or brand manager — sometimes both bettering the HR bottom line. Fortunately, a couple of ad agencies also appeared in the career headlights, and it was here that the creative GPS was reset, with a pin firmly placed on the dedicated copywriting destination I’d always dreamed of.

Working through projects, I’ve come to realise that this diverse media, marketing and advertising background has equipped me with a broader perspective when it comes to writing strategic copy crafted to resonate with target markets while helping generate critical leads and conversions. Now eight years into the Brand Stylist venture, I’ve written for over 120 companies, from disruptive start-ups to renowned multinationals, each receiving the same creative commitment, whatever the scope and budget. You can check out a list of clients I’ve worked with here — See Copy Catalogue.

If you’d like to discuss an upcoming copywriting brief for your business or client, please reach out below, and we can set the wheels in motion.

Best regards

Richie Edmiston — Director.

Career Timeline

Date Company Position Location
2016-2024 Brand Stylist Director Gold Coast
2015-2016 Destination Gold Coast Brand Manager Gold Coast
2014–2015 Watermark Hotel and Spa Gold Coast, Watermark Hotel Brisbane Marketing and Communications Manager Gold Coast
2013 City of Gold Coast Copywriter Gold Coast
2011-2012 Bond University – Institute of Sustainable Development and Architecture Marketing Manager Gold Coast
2008-2011 Surfers Paradise Alliance Marketing and Communications Manager Gold Coast
2007-2008 Beyond Edge Advertising Copywriter Gold Coast
2005-2007 JBSR Advertising Copywriter Sydney
2003-2004 Nova 969 Client Promotions Manager Sydney
2002 Southern Cross Austereo Project Manager – National Promotions Sydney
2000-2001 Triple M and 2DayFM Marketing Executive Sydney
1999-2000 2001 Goodwill Games Brisbane Marketing Coordinator Brisbane
1997-1998 Nine Network Australia Marketing Coordinator Brisbane