The road to freelance copywriting has been a roundabout journey filled with smooth highways, serendipitous intersections and unpredictable potholes. I can still remember it in perfect VHS clarity: Year 10 work experience at Mojo Advertising in my chinos, chambray shirt and tan Windsor Smith’s — a green sapling in awe of the dynamic creatives and savvy account managers jointly turning the client cogs. Then and there, I knew this was the inspiring world I wanted to be a part of down the employment track.
With Year 12 ticked off and a fresh Marketing and Advertising Degree headlining my CV, I set out in TV and radio promotions, followed by a range of roles as either a marketing or brand manager — campaign writing always on the weekly to-do list. Fortunately, a couple of ad agencies also appeared in the career headlights, and it was here that the professional GPS was reset, with a pin firmly placed on the dedicated copywriting destination I’d always dreamed of.
This diverse media, marketing and advertising background provided a solid platform to start the Brand Stylist and an in-depth understanding of how well-written copy can transform an OK piece of communication into a killer one! Today, after eight years of flying freelance, I’ve written for over 130 companies, from disruptive start-ups to renowned multinationals, each receiving the same creative commitment, whatever the scope and budget. See Copy Catalogue
If this universal approach sounds like your copywriting cuppa, reach out below, and we’ll put the kettle on for a quick chat.
Cheers!
Richie Edmiston | Creative Director