The road to freelance copywriting has been an ever-evolving journey, with smooth highways, serendipitous intersections and the odd pothole ultimately leading me here. I can still remember it in grainy VHS resolution. It was Year 12 work experience at a Brisbane ad agency, where I turned up in pressed chinos, a chambray shirt, tie and polished brogues — a keen student in awe of the creatives and suits keeping the campaign machine moving. Then and there, I knew I’d found the world I wanted to be part of.
With Year 12 in the rearview mirror backed by a marketing degree, I set out as a promotions coordinator in TV and radio before moving into a range of corporate marketing and brand management roles — handling the majority of copywriting in-house. As fate would have it, a couple of ad agencies also came into view, and it was here that my career took a new direction, pointing me towards the dedicated copywriting path I’d been searching for.
Fast-forward to 2016, and I realised that my 20+ years across media, marketing and advertising had laid the ideal foundation to go out on my own and launch Brand Stylist. Since then, I’ve blended that diverse experience with fresh thinking and close collaboration to create custom copy that helps build brands and drive business. Over the past decade, I’ve written for more than 140 companies, from emerging start-ups to global names, partnering with agencies and working directly with clients across multiple industries. See Copy Catalogue
If this sounds like the kind of copywriting partnership you’re looking for, feel free to get in touch below, and let’s chat about your next project.
Richie | Creative Director