Here’s a quick backstory to paint a professional picture for you. My road to freelance copywriting has been an evolving journey, with smooth highways, serendipitous intersections and the odd pothole ultimately leading me to today.
I can still remember it in grainy VHS resolution. It was Year 12 work experience at a Brisbane ad agency, where I turned up in pressed chinos, a chambray shirt, tie and polished brogues — a keen student in awe of the creatives and suits keeping the perpetual campaign machines moving. Then and there, I knew I’d found the world I wanted to be part of.
With Year 12 in the rearview mirror and a marketing degree under my belt, I started as a promotions coordinator in TV and radio, then moved into a range of corporate marketing and brand management roles, handling most of the copywriting in-house. As fate would have it, a couple of ad agencies came into view, and my career took a new direction, pointing me towards the ideal copywriting destination I’d always dreamed of.
Fast-forward to 2016, and I realised my 20+ years across media, marketing and advertising had laid the foundation to go out on my own and launch Brand Stylist. Since then, I’ve blended that experience with innovative thinking and open collaboration to create custom, on-brand copy that helps drive business growth. Over the past decade, I’ve written for over 140 companies across a diverse range of industries — from disruptive start-ups to global brands — either working directly with clients or alongside agency teams. See Copy Catalogue
If this sounds like the kind of strategic copywriting partnership you’re looking for, feel free to get in touch below, and let’s chat about your next project in the pipeline.
Chat soon.
Richie Edmiston | Creative Director