The road to freelance copywriting has been a roundabout journey filled with smooth highways, serendipitous intersections and unpredictable potholes. With a marketing degree at the ready, I set out in television and radio promotions, followed by a range of corporate roles as either a marketing or brand manager — sometimes both when needed. Fortunately, a couple of ad agencies also appeared in the career headlights, and it was here that the creative GPS was reset, with the pin firmly placed on a dedicated copywriting destination.
Due to an integrated media, marketing and advertising background, I take an in-depth approach when writing strategic copy crafted to connect with audiences while helping generate all-important leads and conversions. After seven years on the Brand Stylist journey, I’ve written for over 100 companies, from disruptive start-ups to renowned multinationals, each receiving the same creative commitment, whatever the scope and budget.
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If you’d like to chat further regarding tailored copywriting solutions for your business or clients, reach out below, and we can set the wheels in motion.
Richie Edmiston — Director.