The road to freelance copywriting has been a roundabout journey filled with smooth highways, serendipitous intersections and some informative potholes. I can still remember it in perfect VHS clarity: Year 10 work experience at a reputable Brisbane ad agency in my pressed chinos, chambray button-down and Windsor Smith brogues — a wide-eyed dreamer in awe of the dynamic creatives and seasoned account managers jointly turning the creative cogs. Then and there, I knew this was the inspiring world I wanted to be a part of.
With Year 12 in the rearview mirror and a marketing degree subsequently headlining the CV, I set out in TV and radio promotions, followed by a range of corporate roles as either a marketing or brand manager…copywriting always a constant on my daily to-do list. Fortunately, a couple of ad agencies also appeared in the career headlights, and it was here that the professional GPS was reset, with a pin firmly placed on the dedicated copywriting destination I’d always dreamed of.
Enter 2016, and I realised that my 20+ years of media, marketing and advertising experience had established a solid foundation to branch out solo and start the Brand Stylist — diverse ideas, insights and strategies now informing client copy crafted to connect at B2B and B2C touchpoints. Today, after nine years on a collaborative journey, I’ve written for over 130 companies, from disruptive start-ups to renowned multinationals, each receiving the same creative commitment, whatever the scope and budget. See Copy Catalogue
If this holistic copywriting approach resonates with your company’s vision, please feel free to reach out below, and we can explore options to work together on the next project in the pipeline.
Thanks for your time.
Richie Edmiston | Creative Director