The road to becoming a freelance copywriter has been a roundabout journey filled with smooth highways, serendipitous intersections and some unforeseen potholes (although positive learning experiences). I can still remember it in grainy VHS resolution. Year 10 work experience at a reputable Brisbane ad agency in my pressed chinos, chambray shirt, tie and polished tan brogues — a wide-eyed youngster in awe of the dynamic creatives and seasoned account managers jointly turning the creative cogs. Then and there, I knew this was the professional world I wanted to be a part of.
With Year 12 in the rearview mirror and a marketing degree subsequently headlining my CV, I set out as a promotions coordinator in TV and radio, followed by a range of corporate roles as either a marketing or brand manager, with copywriting always on my weekly to-do list. As fate (and some serious door knocking) would have it, some ad agencies also appeared in the career headlights, and it was here that the career GPS was reset, with a pin firmly placed on the dedicated copywriting destination I’d been searching for.
Fast-forward to 2016, and I realised that my 20 years of media, marketing and advertising experience had created a pretty solid foundation to branch out solo and start the Brand Stylist — diverse history, new ideas and creative collaboration now shaping custom copy to help build brands and drive business. Over the past 9 years, I’ve written for 140+ companies, from disruptive start-ups to renowned multinationals, either working alongside agency teams or directly with clients. See Copy Catalogue
If this broad copywriting approach aligns with your company vision, feel free to contact me below, and we can have a chat about your next project in the pipeline.
Cheers
Richie Edmiston | Creative Director