The road to freelance copywriting has been a roundabout journey filled with smooth highways, serendipitous intersections and unpredictable potholes. I can still remember it in perfect VHS clarity: Year 10 work experience at Garnsey Clemenger Advertising in my chinos, chambray shirt and fresh Windsor Smith’s — a green sapling in awe of the dynamic creatives and savvy account managers jointly turning the client cogs. Then and there, I knew this was the inspiring world I wanted to be a part of down the career track.
With Year 12 in the rearview mirror and a subsequent Marketing and Advertising Degree headlining my CV, I set out in TV and radio promotions, followed by a range of roles as either a marketing or brand manager — campaign writing always on the weekly agenda. Fortunately, a couple of ad agencies also appeared in the career headlights, and it was here that the professional GPS was reset, with a pin firmly placed on the dedicated copywriting destination I’d always dreamed of.
Over 20+ years, this diverse media, marketing and advertising background set a solid foundation to start the Brand Stylist and an in-depth understanding of how well-thought-out copy can transform an OK piece of communication into a highly effective one. Today, after eight years on the freelancing journey, I’ve written for over 130 companies, from disruptive start-ups to renowned multinationals, each receiving the same creative commitment, whatever the scope and budget. See Copy Catalogue
If this holistic copywriting approach resonates with your company’s strategic marketing objectives, please reach out below, and we can explore options to creatively collaborate on any of your upcoming copy projects.
Best regards
Richie Edmiston | Creative Director