The road to becoming a freelance copywriter has been a roundabout journey filled with smooth highways, serendipitous intersections and unpredictable potholes. I can still remember it in perfect VHS clarity. Year 10 work experience at Mojo Advertising in my chinos, chambray shirt, mottled flower tie and tan Windsor Smith brogues — a green sapling in awe of the nonchalant genius of the creative team and unwavering hustle of polished account managers forever lubricating the client cogs. This was the inspiring business world I wanted to live in, and I knew I’d have to knuckle down and step up my grades if I wanted to enter through its holy gates.
With Year 12 done and dusted and a QUT Marketing and Advertising Degree subsequently headlining the CV, I set out in television and radio promotions, followed by a range of corporate roles as either a marketing or brand manager — sometimes both bettering the HR bottom line. Fortunately, a couple of ad agencies also appeared in the career headlights, and it was here that the creative GPS was reset, with a pin firmly placed on the dedicated copywriting destination I’d always dreamed of.
Working through projects, I’ve come to realise that this diverse media, marketing and advertising background has equipped me with a broader perspective when it comes to writing strategic copy crafted to resonate with target markets while helping generate critical leads and conversions. Now eight years into the Brand Stylist venture, I’ve written for over 120 companies, from disruptive start-ups to renowned multinationals, each receiving the same creative commitment, whatever the scope and budget. You can check out a list of clients I’ve worked with here — See Copy Catalogue.
If you’d like to discuss an upcoming copywriting brief for your business or client, please reach out below, and we can set the wheels in motion.
Best regards
Richie Edmiston — Director.